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CERTIFICATION PROGRAM >


As a requirement for a local WFA to develop and maintain a superior level of services and facilities, the WFA World Headquarters has established a detailed certification program. Under this initiative, WFA World Headquarters certifies WFAs as providing a first class service or facility in a variety of fields, including:

  1. * Fashion Information Services,

  2. * Fashion Business Services,

  3. * Fashion-Tourism Services,

  4. * WFA Club,

  5. * Group Trade Missions on Fashion,

  6. * Fashion Educational Services,

  7. * Media Services and e-Commerce on fashion.


To obtain certification, a WFA must meet the minimum performance standards in at least four categories, including Fashion Information Services, which is a mandatory category for WFA certification.


Participation in Trade Expos/Shows on Fashion


Trade Expos on Fashion afford opportunities for member companies to showcase their products and/or services on fashion, and for attendees to broaden their knowledge of available goods and services on fashion.


On-site assistance is also available to help member companies identify prospective customers and arrange meetings with representatives of the international fashion press. The WFA World Headquarters also helps WFAs prepare in advance for their participation at Trade Expos/Show on Fashion.


REGIONAL CHAIRMAN PROGRAM


Regional Chairmen are located in strategic locations throughout the world and work with WFA World Headquarters to counsel government and private organizations on the establishment of successful WFAs. They also use their experience and training to meet with local WFAs to help strengthen their existing programs.

    * Strategic Alliances

      All WFA members benefit from the growing number of strategic alliances arranged by the WFA World Headquarters with national, international and multilateral organizations on fashion.

    * Publicity

      Each WFA member benefits from the global publicity resulting from activities of the WFA and its members. A professional public relations firm is retained by the WFA to assist in spreading the WFA and the WFA message worldwide.


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